Hospitality / Restaurant
An identity evolution, creative-direction, content, social-media management, and web project built around one coherent 7th Avenue experience.
Client overview
Measurement context / Public Instagram profile snapshot / 15 September 2026
The engagement developed 5th Avenue into 7th Avenue as a broader evolution of the identity—not a simple change of number. It brought branding, creative direction, content creation, social-media handling, and web design into one system for two Brussels restaurants, with a shared visual language across the venue, menu, drinks, people, posts, and digital experience.
Creative Direction & Branding
The identity evolution and logo redesign belong to the wider branding engagement, supported by concept development and creative direction.
Brand direction
Reference gathering made the intended world visible before final design decisions were made. Moodboards tested atmosphere, tone, typography, colour, composition, personality, and positioning, allowing the client and creative team to compare territories and agree on the direction the identity needed to hold.
Logo redesign
The transition was treated as a broader identity evolution, not a number swapped inside an existing logo. The work considered how the name, typography, composition, proportions, and supporting visual language could move together while preserving recognition and giving 7th Avenue a clearer expression of its own.
What existedfamiliar rounded lettering and the original 5th Avenue name
What changeda new 7th Avenue mark that preserves recognition while establishing its own identity
Creative direction
The chosen territory became practical direction for communication and production: visual principles, content treatments, post structures, recurring elements, photography and motion guidance, and consistency checks. Client expectations remained part of the process through review and refinement rather than being reduced to a final reveal.
Web Design
The responsive website turns 7th Avenue's visual identity into a clear restaurant journey. Menu discovery, practical information, language selection, and reservation actions remain easy to find across desktop and mobile without losing the atmosphere of the brand.
Content Creation & Social Media
Planning, still and moving content, native post formats, publishing, account management, and community activity were coordinated into a repeatable system. This kept the brand consistent while allowing the feed to remain varied, useful, and alive.
Source and verification
Project association supplied in the research brief. Brand facts and assets are first-party. Public Instagram totals were read from the profile metadata on 15 September 2026. Detailed agency attribution and Insights-only performance remain unverified.
