Brand direction
A BOTANICAL IDENTITY SYSTEM.
The supplied reference establishes a botanical visual language through the tree mark, deep green field, warm neutral accents, serif typography, and a subtle repeated foliage pattern.
Hospitality / Restaurant
OMI
One connected brand, menu, content, and web experience spanning OMI’s visual world, restaurant atmosphere, QR journey, and reservations.
- Creative Direction & Branding
- Content Creation & Social Media
- Web Design
Client overview
OMI Restaurant
Measurement context / Public Instagram profile snapshot / 15 September 2026
OMI is presented as one multi-service engagement rather than separate website and social entries. It includes menu redesign within broader branding and creative direction, content creation, ongoing social-media handling, and web design. The redesigned menu carries the botanical identity into a practical editorial system for the restaurant’s food categories and guest experience.
- Industry
- Hospitality / Restaurant
- Services
- Creative Direction & Branding / Content Creation & Social Media / Web Design
Public Instagram snapshot
THE PUBLIC PROFILE, AT A GLANCE.
These are public account totals captured on 15 September 2026. They establish the profile’s current scale, but do not establish growth, reach, engagement, or agency attribution.
- 01 / Instagram followers4,446
Public total displayed by @omi_brussels on the verification date
- 02 / Published posts37
Public profile total. This is not a measure of work delivered by the agency.
Creative Direction & Branding
A VISUAL WORLD BUILT TO FEEL ROOTED.
OMI’s menu redesign is an application of the broader branding and creative-direction system, not a separate top-level service.
Menu redesign
TURN THE IDENTITY INTO A USEFUL MENU.
The menu redesign translates that visual world into a clear editorial object. Strong section titles, disciplined type hierarchy, aligned names and prices, concise descriptions, generous spacing, and food illustrations organise the offer while preserving OMI’s refined, natural character across cover and interior pages.
Web Design
CONNECT DISCOVERY, MENU, AND RESERVATION.
The responsive website carries the brand system into a clear customer journey. Restaurant imagery establishes atmosphere, the digital and QR menu make practical information accessible, and visible contact and reservation routes move guests from interest to action.
Content Creation & Social Media
A RECOGNISABLE EDITORIAL RHYTHM.
Creative direction, content production, publishing, account handling, and community management connect the identity to real dishes, people, atmosphere, and recurring formats while allowing each story to remain distinct.
Source and verification
EVIDENCE BEFORE CLAIMS.
The website work is verified on the live Digitale Visibilité case and client site. Branding and social associations are supplied by the project brief. Public Instagram totals were read from the profile metadata on 15 September 2026. Insights-only results remain unavailable.