Hospitality / Restaurant
A visual-identity and content case study showing how Martine’s mark, wordmark, space, food, and service moments belong to one recognisable world.
Client overview
Measurement context / Public Instagram profile snapshot / 15 September 2026
Martine moves between daytime café, lunch, evening wine and tapas, and Sunday brunch. The engagement connects logo and identity development, creative direction, content creation, and social-media handling so the wordmark, space, imagery, and posts feel like expressions of one recognisable hospitality world.
Public Instagram snapshot
These are public account totals captured on 15 September 2026. They establish the profile’s current scale, but do not establish growth, reach, engagement, or agency attribution.
Public total displayed by @martine_brussels on the verification date
Public profile total. This is not a measure of work delivered by the agency.
Creative Direction & Branding
The logo redesign is one part of Martine’s broader branding system, alongside typography, composition, image treatment, and creative direction.
Brand direction
The identity extends through typography, hierarchy, composition, image treatment, and repeated layout decisions. Those relationships let food, drinks, interiors, and service moments vary while still feeling connected to the same Martine personality.
Logo redesign
The approved design rationale uses a wide geometric sans serif to create a strong modern presence. Its bold wordmark is intended for immediate recognition and lasting impact, while clean construction keeps the mark direct and legible. Balanced letter rhythm gives the composition stability and visual harmony rather than relying on decorative complexity.
What existeda fine serif wordmark layered over an expressive brush stroke
What changeda wider geometric wordmark with cleaner construction and a steadier rhythm
Creative direction
Creative direction carried the identity into real hospitality moments by setting a consistent approach to subject, framing, atmosphere, composition, and selection. The venue, dishes, drinks, people, and service could each have their own character while still contributing to one clear and recognisable brand world.
Content Creation & Social Media
Consistent hierarchy, framing, type treatment, recurring formats, planning, publishing, account handling, and community management turned the identity into an ongoing social system without making every post identical.
Source and verification
The project association is supplied by the research brief. Brand assets are first-party. Public Instagram totals were read from the profile metadata on 15 September 2026. Public agency attribution and Insights-only performance remain unverified.
