Search opportunity
THE QUESTIONS WORTH EARNING.
Increase qualified visits from Google by making the core service offer and local relevance clearer to both visitors and search engines.
Plumbing and drain clearing / Local search / SEO
EXPERT PLOMBIER
A three-month SEO engagement restructuring core service pages around qualified local plumbing demand.
- SEO
- Web Design
Client overview
Expert Plombier
Measurement context / Three-month Search Console view
Expert Plombier provides plumbing, drain-clearing, and heating services across Belgium. The SEO engagement focused on making these services easier to understand and discover through high-intent local searches.
- Industry
- Plumbing and drain clearing / Local search
- Services
- SEO / Web Design
Inside the work
TURN A BROAD SERVICE OFFER INTO FINDABLE ANSWERS.
Expert Plombier's plumbing, drain-clearing, and heating offer serves several kinds of local demand. The SEO story is not about placing the same keyword everywhere. It is about giving each core service a clearer page role and making the path from search result to useful contact information coherent.
GIVE EACH SERVICE ITS OWN SIGNAL.
A searcher dealing with a leak has a different immediate question from someone arranging heating work. Restructuring the main pages around those needs helps the site communicate relevance without collapsing the entire offer into one generic page.
MAKE THE MESSAGE HOLD TOGETHER.
Page titles, headings, explanatory copy, and calls to action need to describe the same service. The responsive mockups show the practical side of that alignment: a visitor should be able to confirm the offer and find the next step on either screen size.
SHOW PROGRESS WITH ITS LIMITS.
The supplied three-month Search Console view reports organic clicks, impressions, click-through rate, and average position. Together they describe discovery and visits for that period. They do not, by themselves, establish how many enquiries or repairs resulted, so the case leaves that claim out.
Optimisation strategy
TURN DEMAND INTO USEFUL PAGES.
Main pages were restructured around searched needs, with titles, copy, and calls to action aligned and progress monitored in Search Console.
Search work
WHAT WAS IMPROVED.
Technical and on-page SEO. Core-page restructuring. Responsive website design. Search-intent content alignment. Search Console monitoring.
Reported progress
WHAT SEARCH CONSOLE SHOWS.
Across the reported three-month period, the source shows 720 organic clicks, 45,800 impressions, a 1.6% click-through rate, and an average position of 8.7.
Web Design
MAKE EVERY CORE SERVICE EASY TO FIND AND ACT ON.
The responsive website turns the optimised service structure into a focused visitor journey. Plumbing, drain clearing, and heating are introduced clearly, while direct contact actions and responsive hierarchy keep the experience useful at every screen size.
Verified numbers
SEARCH PROGRESS, WITHOUT THE SPIN.
Figures supplied from the three-month Search Console evidence view and attributed to Expert Plombier by the client.
- 01 / Organic clicks720
Total clicks in the selected period
- 02 / Impressions45.8K
Total search impressions
- 03 / Click-through rate1.6%
Average organic CTR
- 04 / Average position8.7
Average Search Console position
Source and verification
EVIDENCE BEFORE CLAIMS.
The SEO figures and their attribution to Expert Plombier were supplied by the client. The official website confirms the business's plumbing, drain-clearing, and heating service scope.