Commercial challenge
THE BUYING MOMENT.
Handle high call volume across several emergency-service categories without losing visibility into which service family produced each request.
Emergency repair / Local services / Advertising
CCP DÉPANNAGE
A campaign system separating plumbing, heating, and drain-clearing demand while measuring calls across the offer.
- Advertising
- Web Design
Client overview
CCP Dépannage
Measurement context / 1–31 May 2026
CCP Dépannage provides emergency plumbing, heating, and drain-clearing services. The campaign was organised around these distinct service families so urgent enquiries could be captured without obscuring which needs generated each request.
- Industry
- Emergency repair / Local services
- Services
- Advertising / Web Design
Inside the work
DISTINCT EMERGENCIES NEED DISTINCT PATHS.
CCP Dépannage combines plumbing, heating, and drain clearing under an emergency-service offer. The work makes those categories visible separately while keeping the response route immediate. That separation also gives the campaign a clearer way to understand which need prompted contact.
NAME THE PROBLEM EARLY.
A visitor should be able to identify their service without decoding a general repair message. Clear service families make the site easier to scan and give each search-driven arrival a more relevant destination. The interface can then lead from the right explanation to the right contact action.
DESIGN FOR THE DEVICE IN HAND.
The desktop view establishes the full offer, while the mobile view preserves the urgent message and the way to reach the team. This is not just a layout adjustment: the smaller screen is often where a time-sensitive request begins.
DO NOT COLLAPSE REQUESTS INTO CALLS.
The supplied May figures include requests and calls as separate measures, alongside spend and cost per request. Keeping those labels distinct matters. It allows the case to discuss campaign response without treating every call as a separate qualified job or adding outcomes the source does not show.
Campaign structure
FROM INTENT TO ACTION.
The offers were separated by service, calls were tracked, ads were adjusted, and cost per request was reviewed by service family.
Campaign work
WHAT WAS CONNECTED.
Multiservice campaign structure. Service-specific offers. Responsive website design. Call tracking. Cost-per-request analysis.
Reported result
WHAT THE SOURCE SHOWS.
For 1–31 May 2026, the supplied campaign figures report 71 requests, 117 calls, €2,571 spend, and a €36.20 cost per request.
Web Design
SEPARATE THE SERVICES. KEEP CONTACT IMMEDIATE.
The responsive website gives urgent plumbing, heating, and drain-clearing needs a direct path from the first message to contact. Strong service hierarchy, repeated calls to action, and consistent desktop and mobile layouts support the campaign journey.
Verified numbers
MAKE THE PERFORMANCE LEGIBLE.
Reported period: 1–31 May 2026. Values are preserved from the live case and its evidence image.
- 01 / Requests71
Reported in the supplied campaign overview
- 02 / Calls117
Telephone calls shown in the source
- 03 / Cost per request€36.20
Average reported acquisition cost
- 04 / Spend€2,571
Displayed as €2.57K in the source image
Source and verification
EVIDENCE BEFORE CLAIMS.
The campaign figures and their attribution to CCP Dépannage were supplied by the client. The business website confirms the advertised plumbing, heating, and drain-clearing service scope.