Commercial challenge
THE BUYING MOMENT.
Generate inbound calls quickly from local searches connected to urgent heating needs while keeping the budget and request tracking legible.
Heating and plumbing / Local services / Advertising
FAST CHAUFFAGE
A local lead campaign turning urgent heating and plumbing searches into trackable phone enquiries.
- Advertising
- Web Design
Client overview
Fast Chauffage
Measurement context / 1–31 August
Fast Chauffage provides 24/7 heating and plumbing support in Belgium. Its campaign was built to capture high-intent local demand and turn search visibility into measurable telephone leads.
- Industry
- Heating and plumbing / Local services
- Services
- Advertising / Web Design
Inside the work
MAKE URGENT SEARCH INTENT REACH A REAL PHONE.
A heating emergency creates a short decision window. This case connects the language of local search with a website that explains the service and makes calling straightforward. The reported figures are campaign signals from the stated period, not a claim about every visitor's eventual outcome.
MATCH THE NEED, NOT JUST THE KEYWORD.
Heating and boiler-repair searches carry different questions from a general brand search. The campaign therefore focused on urgent local intent, where availability, service fit, and a quick way to respond matter more than a broad message about the company.
CONTINUE THE PROMISE AFTER THE CLICK.
The website mockups show a direct service message, availability cues, and prominent telephone and quotation actions. On mobile, the hierarchy compresses without losing the essential decision points. A campaign can attract attention, but the page still has to make the next step easy.
KEEP THE MEASUREMENT PRECISE.
The August overview reports billed telephone leads, spend, impressions, and search placement. Those measures describe different parts of the journey and should be read separately. A call is an observable response to the campaign; the case does not turn that signal into an unsupported claim about completed repair jobs.
Campaign structure
FROM INTENT TO ACTION.
The campaign focused on urgent heating and boiler-repair intent, with call tracking, budget adjustment, and ongoing request analysis.
Campaign work
WHAT WAS CONNECTED.
Local lead campaign. Search-intent structure. Responsive website design. Telephone lead tracking. Budget and request analysis.
Reported result
WHAT THE SOURCE SHOWS.
From 1–31 August, the campaign generated 160 billed telephone leads from €3,039.80 spend, equivalent to €19.00 per billed lead, and recorded 26,013 ad impressions.
Web Design
A FAST ROUTE FROM URGENT SEARCH TO PHONE CALL.
The responsive website continues the campaign promise with an immediate explanation of the heating and plumbing offer, visible availability, direct quotation and telephone actions, and a layout that stays focused across desktop and mobile.
Verified numbers
MAKE THE PERFORMANCE LEGIBLE.
Figures supplied from the campaign overview for 1–31 August. All 160 billed leads were telephone leads. No message or booking leads were reported.
- 01 / Billed phone leads160
All billed leads in the overview were telephone leads
- 02 / Lead spend€3,039.80
Total spend attributed to leads
- 03 / Cost per billed lead€19.00
Calculated from reported spend divided by 160 billed leads
- 04 / Ad impressions26,013
Times the ad appeared in search results
- 05 / Search top IS100%
Reported share shown above organic search results
- 06 / Absolute top IS11.17%
Reported share shown as the first ad
Source and verification
EVIDENCE BEFORE CLAIMS.
The campaign figures and their attribution to Fast Chauffage were supplied from the account overview. The official website confirms the business's heating and plumbing service scope.