Commercial challenge
THE BUYING MOMENT.
Create a more reliable stream of enquiries and connect campaign activity to calls and qualified requests.
Emergency repair / Local services / Advertising
EXPERT DÉPANNAGE
A local lead campaign connecting urgent multiservice searches with measurable telephone enquiries.
- Advertising
- Web Design
Client overview
Expert Dépannage
Measurement context / 1–31 August
Expert Dépannage provides plumbing, heating, drain-clearing, and electrical services. The campaign captured high-intent local searches while keeping telephone demand and lead cost measurable.
- Industry
- Emergency repair / Local services
- Services
- Advertising / Web Design
Inside the work
FOUR SERVICES, ONE CLEAR ROUTE TO HELP.
Expert Dépannage covers plumbing, heating, drain clearing, and electrical problems. The case is about managing that breadth without making the visitor or the campaign guess where a request belongs. Each service needs to be recognisable, while the contact experience remains simple.
ORGANISE AROUND CUSTOMER NEED.
Someone looking for a blocked drain arrives with a different problem from someone whose heating has stopped. Need-based campaign and page routes keep those situations distinct. That makes the message more relevant and gives the visitor a clearer way to evaluate whether the service fits.
SHOW BREADTH WITHOUT CLUTTER.
The desktop and mobile views introduce the multi-service offer, then keep direct call, quotation, and messaging routes visible. Service choice and contact are treated as connected tasks: first confirm that help is available, then make it easy to ask for it.
COUNT WHAT WAS ACTUALLY REPORTED.
The August account overview reports billed telephone leads and the spend associated with them. Impressions describe exposure, while lead cost describes the reported response. Presenting those numbers with their period makes the result legible without implying that every call became a completed intervention.
Campaign structure
FROM INTENT TO ACTION.
Ads were organised by customer need, search targets were adjusted progressively, and calls were tracked as a central response signal.
Campaign work
WHAT WAS CONNECTED.
Local lead campaign. Need-based campaign structure. Responsive website design. Search visibility management. Telephone lead tracking and optimisation.
Reported result
WHAT THE SOURCE SHOWS.
From 1–31 August, the campaign generated 171 billed telephone leads from €5,769.13 spend, equivalent to €33.74 per billed lead, and recorded 15,622 ad impressions.
Web Design
ONE CLEAR ROUTE ACROSS FOUR URGENT SERVICES.
The responsive website brings plumbing, heating, drain clearing, and electrical support into one legible experience. Immediate availability, direct calls, WhatsApp, quotation routes, and service selection keep the next action visible on desktop and mobile.
Verified numbers
MAKE THE PERFORMANCE LEGIBLE.
Figures supplied from the campaign overview for 1–31 August. All 171 billed leads were telephone leads. No message leads were reported.
- 01 / Billed phone leads171
All billed leads in the overview were telephone leads
- 02 / Lead spend€5,769.13
Total spend attributed to leads
- 03 / Cost per billed lead€33.74
Calculated from reported spend divided by 171 billed leads
- 04 / Ad impressions15,622
Times the ad appeared in search results
- 05 / Search top IS100%
Reported share shown above organic search results
- 06 / Absolute top IS13.49%
Reported share shown as the first ad
Source and verification
EVIDENCE BEFORE CLAIMS.
The campaign figures and their attribution to Expert Dépannage were supplied from the account overview. The official website confirms the business's plumbing, heating, drain-clearing, and electrical service scope.